Content strategy, management & creation
Resume
Summary
Before even working with social media and content, I always envisioned this as my place within the communication field. From the early days of dial-up internet, I spent countless hours sourcing references for my old blog and photoblog.
I hold a degree in Advertising from Mackenzie University, and throughout my professional journey, I've ventured through various areas including design, projects, and ultimately social media and content. I've had the opportunity to collaborate with clients across diverse sectors such as Mercedes-Benz Trucks, Vans and Buses; Philips Audio and Video; AOC Gaming; Saraiva; Onodera; Mizuno; and Pioneer Brazil.
I firmly believe in the power of content to strengthen the relationship between brands and people, fostering meaningful conversations for both.
My experience spans team management, client management, and I primarily focus on content creation, planning, strategy, and production. Additionally, I have a passion for metrics and numbers, which provide valuable insights and lessons from executed content.
Content Strategy Social Media Marketing Social Analysis & Insights
Community Management Social Listening Client Management
Team Management Copywriting Influencer Marketing
Hard Skills
Soft Skills
Cultural awareness Strategic vision Teamwork
Proactivity Effective communication Analytical mindset
Time management Organization Creative eye Flexibility
nov/2022 - current
Senior Content Coordinator at Grey
Creation, management, and strategic planning of social media content and digital campaigns for Corona and Volvo Car Brasil. Also responsible for real-time content strategy and creation during events for the brand’s social channels.
mar/2020 - nov/2022
Senior Community Manager at E-Content Lab
Strategic planning, client management, and execution of social media, content, and production for all clients at the agency: Philips Audio & Video, AOC Gaming, Pioneer do Brasil, and Meu Nome é Correria.
jan/2019 - feb/2020
Content Manager at Moma Pro
Planning and management of social media and content for agency clients: Mercedes-Benz Trucks, Mercedes-Benz Vans, Mercedes-Benz Buses, Saraiva, Onodera, and Mizuno. Supervised a team of two Community Managers.
may/2018 - dec/2018
Community Manager at Moma Pro
Management of all editorial calendar and campaign content, as well as scheduling all social media posts for Saraiva.
aug/2017 - apr/2018
Projects Assistant at Cheil Brasil
Handled operational tasks such as content management via CMS, focusing on optimization and maintenance of Samsung’s national website.
jun/2014 - jan/2017
Art Assistan at Editora Saraiva
Design and layout of digital textbooks.
Work Experience
Education
2012-2015
Universidade Presbiteriana Mackenzie
Bachelor’s degree in Advertising with an emphasis in Marketing.
2010-2011
Pontifícia Universidade Católica de São Paulo
Economics studies (incomplete).
