Resume

Summary

Content and social media strategist with 8+ years of experience in digital communications, working across content planning, creation, and management for leading brands.

Strong experience developing data-driven content strategies, managing digital channels, and leading projects and teams. Hands-on experience with editorial planning, digital campaigns, influencer marketing, and multiplatform content across Instagram, TikTok, YouTube, and LinkedIn.

Throughout my career, I have worked with brands including Corona, Volvo Car Brasil, Philips, AOC Gaming, Mercedes-Benz, Mizuno, and Downy, contributing to stronger digital presence, audience engagement, and brand building through relevant content.

Experienced in performance and KPI analysis, with a focus on generating strategic insights, optimizing results, and continuously improving content strategies.

Interested in opportunities involving strategic content leadership, brand storytelling, and building meaningful connections between brands and people.

Open to connecting and exchanging ideas about content, strategy, marketing, and digital communications.

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Content Strategy Social Media Marketing Social Analysis & Insights

Community Management Social Listening Client Management

Team Management Copywriting Influencer Marketing

Hard Skills

Soft Skills

Cultural awareness Strategic vision Teamwork

Proactivity Effective communication Analytical mindset

Time management Organization Creative eye Flexibility

nov/2022 - current

Senior Content Coordinator at Grey

Creation, management, and strategic planning of social media content and digital campaigns for Corona and Volvo Car Brasil. Also responsible for real-time content strategy and creation during events for the brand’s social channels.

mar/2020 - nov/2022

Senior Community Manager at E-Content Lab

Strategic planning, client management, and execution of social media, content, and production for all clients at the agency: Philips Audio & Video, AOC Gaming, Pioneer do Brasil, and Meu Nome é Correria.

jan/2019 - feb/2020

Content Manager at Moma Pro

Planning and management of social media and content for agency clients: Mercedes-Benz Trucks, Mercedes-Benz Vans, Mercedes-Benz Buses, Saraiva, Onodera, and Mizuno. Supervised a team of two Community Managers.

may/2018 - dec/2018

Community Manager at Moma Pro

Management of all editorial calendar and campaign content, as well as scheduling all social media posts for Saraiva.

aug/2017 - apr/2018

Projects Assistant at Cheil Brasil

Handled operational tasks such as content management via CMS, focusing on optimization and maintenance of Samsung’s national website.

jun/2014 - jan/2017

Art Assistan at Editora Saraiva

Design and layout of e-books.

Work Experience

Education

2012-2015

Universidade Presbiteriana Mackenzie

Bachelor’s degree in Advertising with an emphasis in Marketing.

2010-2011

Pontifícia Universidade Católica de São Paulo

Economics studies (incomplete).