Jobs

The Viés Mystery was an activation created by E-Content Lab, bringing together three streamers and their communities, who had to solve a series of puzzles over the course of two months. The goal was to communicate messages beyond the brand’s products and address themes and behaviors within the gaming universe that can often become toxic, turning what should be a moment of leisure into a stressful experience.

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The “masters” chosen to lead their teams were streamers LJoga, Kennzy, and Pedro Qualy. Community members who chose to participate competed for prizes, which were awarded at the end of the activation to those with the highest scores.

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To solve the two weekly puzzles, the streamers created:

• 2 weekly livestreams

• Twitter posts and Stories, based on the needs of each puzzle and their communities

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For this project, I managed the influencers and their deliverables, developed performance reports, and planned social media content together with the creative team.