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Jobs

Corona ♥︎ Farm Rio

Grey | Corona | 2025

Corona Cero and FARM Rio joined forces to bring the global “This Is Living” concept to life through the Carioca way of living. The campaign used Rio’s beach culture as common ground between the two brands, celebrating a more vibrant, easygoing, outdoor lifestyle connected to people, the city, and the small moments of everyday life.

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The concept came to life through a lifestyle collaboration and a campaign featuring icons and characters from Rio’s beach culture, turning recognizable elements of the city into stories, products, and content.

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Farm Rio's best selling product
​on its first day of lauch
Content Creation Strategy 
Influencer strategy 
Content
Videocase
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