Jobs

Volvo EX30 Launch

Grey | Volvo | 2023/2024

For the pre-launch and launch of the Volvo EX30, I developed a content strategy that adapted the global toolkit for the Brazilian audience, which was still relatively unfamiliar with electric vehicles. During the event coverage, I integrated owned and influencer content, exploring trends such as POV, ASMR, and GRWM.

​

I also led the real-time coverage, bringing the event to the wider audience while maintaining the brand’s identity and tone of voice.

12% growth

Followers on social media

Most viewed video

Instagram views

Content strategy   Real time
Influencer strategy  Content production
Production schedule management