Jobs

Grey | Corona | 2025

In 2025, Corona celebrated 100 years of history as a sponsor of Todo Mundo no Rio, an event that brought major performances to Copacabana Beach.

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The beach, nature, and living life outdoors have always been at the heart of Corona’s identity, making Copacabana the perfect setting for the celebration.

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With the campaign “100 Years Making the Beach a Stage,” my challenge was to connect the brand with Lady Gaga’s fan communities, as she performed at the event, without being able to use her name or image. The strategy was to mobilize the fans themselves, who shared the brand and the event across their own profiles, helping Corona reach the #1 spot on Trending Topics.